Restructuring my content channels
And hello again! It's been a long time.
Hello! It’s been a while since posting here.
Some updates: moved to New York, went all-in on web3 (if not apparent with my posts!), and nowadays really into chess.
Ah! Speaking of chess, a classic game of strategy, I’m re-strategizing my content channels. That’s the bulk of this post!
My content creation has shifted to other platforms in the meantime, namely my Youtube channel, my mikareyes.com blog, a token-gated e-book (earned $25k in a week!) and a bunch of tweets that grew my following on the bird app.
Each type of social media affords different content, formats and styles. In an attempt to consolidate my creation channels, while leveraging the benefits of each platform, I decided to re-structure my content hubs.
New Content Structure
Youtube (this) will serve what it serves best: video content! I’ll consistently post videos primarily about web3 & crypto education, as well as other career and personal finance topics!
My blog (mikareyes.com) will serve to host my written content. Instead of writing content on Substack, I’ll put it on my blog. I’ve already consolidated and transferred previous posts from Substack on there so it consolidates all my writing through the years.
Topics range widely: founder stories, crypto musings, startup-adjacent ideas, life reflections. Whatever’s in my head!
Substack (this newsletter) will serve as a digest of content I create. Every so often (ideally weekly!) I’ll ping my awesome & intimate audience on here a preview of content I made recently.
I’ll maybe still do some random plugs and updates or ephemeral musings every so often via the newsletter.
Why this structure?
There are a couple benefits:
Utilize each platform to do what it does best. Substack = retain an audience. Youtube = videos. Blog = own website, own my content. Etc.
Best of both worlds: updating readers + putting out content frequently. I plan to write more often (converting some of my more private daily journal entries into raw, public posts). This way, I don’t have to feel sensitive about blasting out an email every time I try to write, but still get the benefit of putting it out in the world.
Better SEO. The con of Substack is that I don’t really own my content — Substack does. One practical downside of that is SEO — my posts aren’t getting organic SEO reach as much as it used to. Putting in my blog can boost it more, and I at least have more control over my ability to improve my SEO stats.
Content Digest
Better get started on the new strategy today! Future newsletters are likely going to look like this section, possibly with a preview of 1 post, for easy perusing.
Recent Blog Posts:
My deep dive into Fintech - fintech is fascinating! join my exploration
Literal Win: Placing at the Riptide Solana Hackathon (& Winning $15k!) - yay! I won in a hackathon. fun fact, I’ve won 4/5 hackathons I’ve joined. by my teammate?
Managing My Psychology - 80% of a founder’s journey is managing their psychology; here’s how I attempt to manage mine
Daily Learnings - an ode to my friend who greets my inbox with a new lesson everyday
How to Prevent NFT Cash Grabs - a thought experiment on how NFT distribution can be restructured
Recent(ish) Youtube posts:
How to Earn Passive Income in Crypto with Liquid Staking - my first sponsored video with Marinade Finance!
How to Setup Phantom on Mobile (Solana’s Best Wallet) - featuring Nick, a Phantom mobile engineer!
As always, open to feedback on any content, structures or anything! Hope you learn something new today.